When you're building a website for a timed event like a talk or a workshop, you want to make it really easy for people to add your event to their own calendar. I suspect once you get someone to do that, there's a pretty high chance they'll actually come to your event - which is why you're building the site in the first place.
One way to do this is an add-to-calendar button. When people click it, it opens the "Add an Event" screen of their calendar app with all the event information already filled in, so all they need to do is hit "save". It doesn't replace showing the event information visually on your website, but it's a nice enhancement.
Here's the interaction I'm talking about:
Different calendar apps have different ways of doing this (some use special links with URL parameters, others need an
Google has no official documentation on this (although they used to), but add-to-calendar links work and support a surprising number of features.
The base URL is
calendar.google.com/calendar/render?action=TEMPLATE followed by a bunch of query parameters containing your event data.
text(required) – Title
details- Description. Basic HTML is supported.
dates(required) – Start and end dates/times in UTC format (
YYYYMMDDThhmmssZ), separated by
/. Omit the times for all-day events. All dates are in GMT by default. Omit the trailing
Zto use the user's local timezone, or use the
ctzparameter to specify a custom timezone.
ctz– Custom timezone from the tz database, for example:
recur– Specify a recurring event with an RFC-5545 RRULE string. Example:
recur=RRULE:FREQ=DAILY;INTERVAL=3. There's also an online generator to make those strings.
crm– Show as available/busy. Possible values are
add– Semicolon-separated list of email adresses to add as event guests. If you set this parameter, it'll also add the user clicking the button as an event organiser.
Office 365 + Outlook Live
No documentation from Microsoft either, but a company called the Interactive Design Foundation put together this document with a bunch of information.
Office 365 and Outlook live use the same query parameters, but different base URLs:
- Outlook Live:
- Office 365:
subject(required) – Title
body– Description of the event
startdt(required) – Start date/time in ISO 8601 format (
YYYY-MM-DDTHH:mm:SSZ). Omit the time for all-day events. All dates are in UTC by default. Omit the trailing
Zto use the user's local timezone. To specify all-day events use the YYYY-MM-DD format.
enddt(required) – End date/time in ISO 8601 format (
YYYY-MM-DDTHH:mm:SSZ). Omit the time for all-day events.
allday– Is this an all-day event? boolean (true/false)
to– Comma-separated list of emails of required attendees.
cc– Comma-separated list of emails of optional attendees
This one actually has official documentation, but I can't for the life of me get it to work. I get the sense from the documentation that maybe it's only designed to work from within a text chat on Teams? But it might be a configuration issue on my end, too.
Most other calendar apps (like the Mac OS calendar and the Windows calendar app) support events in a file format called
ICS. They look like this:
BEGIN: VCALENDAR VERSION: 2.0 BEGIN: VEVENT DTSTAMP: 20220714T170000Z DTSTART: 20220714T170000Z DTEND: 20220714T190000Z DESCRIPTION: Description SUMMARY: Title LOCATION: Location END: VEVENT END: VCALENDAR
The lines between
BEGIN: VEVENT and
END: VEVENT contain your event data. ICS has a lot of features, but the most useful ones for our scenario are:
DTSTART– (required) Start date in the
YYYYMMDDThhmmssZformat. All dates are in UTC by default, prepend a timezone name and omit the trailing
Zto specify a local timezone:
DTEND- (required) End date in the
DTSTAMP– (required) Calendar apps can use this parameter to resolve conflicting events. In our scenario, setting it to the same value as DTSTART seems to be enough.
You could make an
ICS file and point a link at it, but they're small enough you can write them into a data URL:
<a href="data:text/calendar;charset=utf-8,BEGIN:VCALENDAR%0D%0AVERSION:2.0%0D%0ABEGIN:VEVENT%0D%0ADTSTAMP:20220714T170000Z%0D%0ADTSTART:20220714T170000Z%0D%0ADTEND:20220714T190000Z%0D%0ADESCRIPTION:The event description%0D%0ASUMMARY:The event title%0D%0ALOCATION:Location%0D%0ASTATUS:CONFIRMED%0D%0ASEQUENCE:0%0D%0AEND:VEVENT%0D%0AEND:VCALENDAR">Download ICS</a>
- This is probably one of the rare cases where forcing the link to open in a new tab by adding
target="_blank"is a good idea.
- I got the idea for writing this down from a project called add-to-calendar-button by Jens Kuerschner
- A lot of the query parameters here come from some documentation put together by a company called the Interactive Design Foundation.
- In case I need it, the RFC5545 Spec